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Graphic designers, UI/UX designers, brand strategists, motion artists, product designers, and visual communicators sharing creative systems, identities, interfaces, and design work.
Curator
Designed by Paul Rand, these enduring identities for IBM, ABC, and UPS demonstrate the power of simplicity in graphic design. Created decades ago, each logo remains instantly recognizable and continues to influence branding, typography, and visual communication around the world. Together, they stand as timeless examples of how thoughtful design can shape the identity of global organizations for generations.
Introduced in 1983, Saul Bass's redesigned AT&T globe symbol reflected the company's evolution into a global telecommunications leader. Its simple, striped sphere conveyed connection, technology, and worldwide communication, becoming one of the most recognized corporate identities of the late twentieth century.
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